KPMG BETTERWAY – ROI FMD

As part of its CSR strategy, KPMG deployed a sustainable mobility package in 2022–2023 in partnership with Betterway to promote responsible commuting. I led an evaluation study to measure the return on investment and the impact of the program on employees’ travel habits.
Working closely with Betterway and internal departments, we analyzed usage data and reimbursements to assess goal achievement and identify improvement opportunities. The study resulted in a comprehensive report and an interactive Power BI dashboard, featuring a dynamic mapping of journeys to guide future CSR initiatives.
Key responsibilities :
- Framed the project with KPMG and Betterway stakeholders by defining objectives, scope, and deliverables.
- Collected, consolidated, and cleaned data from multiple sources (Betterway platform, KPMG finance, HR reimbursements).
- Analyzed mobility package usage by region, employee type, and frequency of use.
- Evaluated return on investment by comparing costs with savings and positive externalities generated.
- Prepared an analytical report with strategic recommendations for the next phases of the mobility program.
- Developed a Power BI dashboard featuring a home-to-work journey map and key performance indicators.
- Presented findings to internal stakeholders and proposed actionable improvement measures.
Core skills involved :
- Project Management :Â led the study from start to finish, coordinating internal departments and external partners.
- Data Analysis :Â processed and cross-referenced financial, usage, and location data.
- Business Intelligence :Â designed an interactive Power BI dashboard with dynamic mapping.
- Strategic Reporting :Â authored a clear, structured, decision-oriented summary report for senior management.
- Cross-Company Collaboration :Â maintained regular communication with Betterway and various KPMG departments (finance, CSR, HR).
- CSR and Sustainable Mobility Vision : understood corporate ecological transition challenges and proposed actions aligned with the group’s carbon objectives.
- Operational Recommendations : developed measurable improvement proposals consistent with the organization’s long-term strategy.

